We Trusted Her to Deliver and She Did
"Laurie was a pleasure to work with and a major reason why we were so successful in the 2019 awards season. In an industry where telling the story of a program is sometimes just as important as the program itself, Laurie was able to deftly represent and organize our work in a way that gave it its best shot at winning. We fully trusted her to deliver and she did. Some feedback we received from awards committees even commented on how well delivered our submissions were. I’d recommend Laurie to any brand submitting their work for recognition."
Ben Martinez
Anheuser-Busch InBev - Bud Light
Your Entry Stood Out
"Your entry stood out for its impact in the sports industry, and consistently impressed our judging panel of over 100 esteemed sport industry experts."
Leaders Sports Awards
People Like and Trust You
“You have the ability to strike up a meaningful conversation/dialogue with anyone and drill down. You have a great grasp on many subjects and speak to people on their level, be it an intern, a new employee, a high ranking staffer, CEO, etc.
People find you interesting to talk to and believe you are generally interested in them and their subject of interest without faking interest. You build trust and relationships through this. People like you and trust what you have to say.”
MaryLou Millhauser
American City Business Journals
Understands the Narrative’s Purpose
“You have the ability to see the position of the subject in relation to the audience. You write what the subject would like the reader to take away from the narrative. You put yourself in service of the subject first.
You’re good at understanding the purpose of the narrative, what it needs to say and, by knowing that, you can develop a reliable standard for judging when a piece has done its job. Knowing when you have finished is critical to producing writing that is effective.”
Martin Bounds
Sports Business Journal
Tremendous Asset
“Laurie has been a tremendous asset for copywriting and freelance creative writing projects. She has impeccable attention to detail and is very good at maneuvering through the pivots and course corrections that are the nature of our experiential marketing business. I’d highly recommend Laurie for any freelance writing project or campaign.”
Chad Tons
Infinity Marketing Team
Critical Thinker
“You are a critical thinker, someone who questions what they’re told, which is outstanding in making sure the ‘proof’ in your copy holds up to scrutiny.”
Lisa Christoffel
Christoffel Copywriting
B2B Writing Success
Can Rethink a Situation
“You have the ability to rethink things when you aren’t getting the desired result. Instead of giving up, you put your thinking cap on and move forward. That is a very unique quality.”
Penny Hunt
Penny Hunt Copywriting
Attention to Detail
“Your strength is your attention to detail. I don't think I have still worked with anyone who can focus in on details like you can.”
Jude Killy
Miami University
High Knowledge of the Profession
“Your strengths are your consistency, attention to detail, high knowledge and understanding of the profession and you’re well versed on the latest technology.”
Pat Manak
National Association of Collegiate Directors of Athletics (NACDA)
Helped Us with Our Goals
“Laurie helped us achieve our Annual Conference goals. Thanks Laurie!”
Stephanie Hutton
American Water Works Association
Enjoy Working With You
“I enjoyed working with you through the years and have a high appreciation for your skills and dedication.”
George Allen
Commemorative Publications
