You just wrapped a successful webinar. Attendees turned out in force for valuable insight and stories that held their attention. But once it's over, it gets buried in a replay folder and stops working for you.
A well-built ebook gives that content a second life. It becomes a lead magnet, a sales tool, a credibility piece you can hand to a prospect before your first call.
What I do
I take your webinar transcript and turn it into a polished, publication-ready ebook with the structure, pacing, and polish of something a reader would pay for. That means shaping a live talk (with its tangents, repetition, and asides) into something with a clear arc and designing it so it's something you're proud to put your name on.
Your finished product isn't a transcript that's been smoothed out by running it through AI. It's a high-value marketing asset built through professional editorial judgment: deciding what stays, what goes, and ordering the content into a logical flow.
This is the professional judgment I bring to this process, built through 14 years as a managing editor for a national magazine and 30-plus years of professional editorial experience.
My services include:
Editorial
- Reviewing the full transcript and identifying the core argument
- Organizing the material into a clear chapter arc
- Removing what doesn't belong and tightening what does
- Writing in your voice, not a generic AI voice
- Selecting the strongest lines for use as callout quotes
- Copyediting and proofreading
Production and design
- Full layout and design in a clean, professional format
- A cover that looks like a real book
- Consistent running headers, footers, and page numbering
- A finished PDF ready to gate behind an opt-in page or send directly to prospects
Packages
The Lead Magnet — $1,000
Perfect for course creators, coaches, and consultants who want one strong webinar turned into a polished ebook they can use to attract leads and support sales.
- Editorial review of your webinar transcript to identify the core message and strongest framework and cut what doesn't serve it
- Structural editing to shape the content into a clear, reader-friendly flow
- 8-25 page professional PDF ebook, scaled to the strength and depth of your source materialCover, table of contents, chapter structure, pull quotes, CTA
- Professional PDF layout using your brand colors, logo, and visual style
- Final PDF plus a Word/Google Doc of the finished manuscript
- Delivered in 5–7 business days of receipt of source material and payment
- 1 consolidated round of revisions within 15 days — one set of change requests submitted together
Book a free 30-minute call or send an email to get started.
Advanced Content Package — $1,500
Perfect for course creators, coaches, and consultants who want their webinar working as a lead magnet and fueling their social content without touching a design tool.
Everything in the Lead Magnet:
- Editorial review of your webinar transcript to identify the core message and strongest framework and cut what doesn't serve it
- Structural editing to shape the content into a clear, reader-friendly flow
- 8-25 page professional PDF ebook, scaled to the strength and depth of your source materialCover, table of contents, chapter structure, pull quotes, CTA
- Cover, table of contents, chapter structure, pull quotes, CTA
- Professional PDF layout using your brand colors, logo, and visual style
- Final PDF plus a Word/Google Doc of the finished manuscript
- Delivered in 5–7 business days of receipt of source material and payment
- 2 rounds of revisions within 30 days — more room to get the details right
Plus:
- 1 social carousel, 3–5 slides, built around pull-quotes
- 4 text-based social posts for immediate promotion
Same editorial pass extended across formats. Consistent voice, no re-briefing required.
Book a free 30-minute call or send an email to get started.
Extended Content Package — $2,200
Perfect for course creators, coaches, and consultants who want their webinar turned into a fuller content campaign they can use on their blog and social channels, without writing a second word of it themselves.
Everything in the Advanced Content Package:
- Editorial review of your webinar transcript to identify the core message and strongest framework and cut what doesn't serve it
- Structural editing to shape the content into a clear, reader-friendly flow
- 8-25 page professional PDF ebook, scaled to the strength and depth of your source material
- Cover, table of contents, chapter structure, pull quotes, CTA
- Professional PDF layout using your brand colors, logo, and visual style
- Final PDF plus a Word/Google Doc of the finished manuscript
- 1 social carousel, 3–5 slides, built around pull-quotes
- 4 text-based social posts for immediate promotion
- Delivered in 5–7 business days of receipt of source material and payment
- 2 rounds of revisions within 30 days
Plus:
- 2 blog posts built from the same webinar material
Content that supports a 3-4 week promotion cycle from one webinar.
Book a free 30-minute call or send an email to get started.
Custom Package — Priced Individually
Perfect for: webinars longer than 90 minutes, multi-webinar series, or projects that call for something outside these three packages.
We’ll start with a conversation about your content and your goals, then scope the work and send a custom quote.
Book a free 30-minute call or send an email to get started.
For Each Package:
Client provides the webinar transcript, replay link for reference if available, brand assets, preferred CTA, website URL, headshot/logo if needed, and any required disclaimers.
Poor-quality transcripts, missing source material, extensive compliance requirements, or major changes in direction after the first draft may require a custom quote.
Due to the quick turnaround, all prices reflect payment in full at the start of the project.
Take a look
Want to see what this looks like in practice? The Confidence Gap is a sample ebook I built from a mock webinar transcript to show the process end to end, from raw talk to finished piece.
Who I work with
I work with course creators, coaches, and consultants who already have a webinar (or several) doing the hard work of attracting an audience and want something more lasting to come out of it. If you've got a recording sitting in a folder that you know deserves a better second life, I'd love to talk.
Book a free 30-minute call or send an email to get started.
